At (“White Dental Beauty”), your privacy is important to us. This Privacy Statement describes the privacy practices White Dental Beauty uses on its Web site in accordance with the UK Data Protection Act. Should you have any questions regarding this Privacy Statement, please contact White Dental Beauty.

White Dental Beauty
International Development Centre
Valley Drive
West Yorkshire
LS29 8AL
Telephone: +44 (0) 1943 605050

Collection and use on information

White Dental Beauty collects and processes personal data volunteered by the visitor in registering or participating in surveys: your full name, job title, company, postal address, email address, telephone number, function, account number and order information. White Dental Beauty uses this personal data to administer its business activities, improve its Web site, provide customer service, and to make available other products and services to its customers and prospective customers. White Dental Beauty shall not disclose personal data to unaffiliated third parties for their independent use, unless pursuant to confidentiality agreements. Optident may share your personal data with its international suppliers, distributors, agents or contractors in connection with services they perform for White Dental Beauty or pursuant to agreements with its suppliers. To the extent required or permitted by law, White Dental Beauty may also collect, use and disclose personal data in connection with security related or law enforcement investigations or in the course of cooperating with authorities or complying with legal requirements.

White Dental Beauty may use your personal data for marketing purposes, such as information about new products and services or upcoming events. If you do not wish to receive such direct marketing information, you may “opt out” by emailing and requesting to ‘opt out’ of such correspondence.

Use of cookies and other information gathering technologies

In addition to the personal data you volunteer, our Web server automatically collects such information as the domain name of the Web site providing you with Internet access, the Internet protocol (IP) address used to connect your computer to the Internet, your browser type and version, operating system and platform, the average time spent on our Web site, pages viewed, information searched for, access times and other relevant statistics. White Dental Beauty uses this information in order to ensure that unauthorised users do not access the information on its Web site, and in the aggregate to measure the use of its Web site and to administer and improve it.

White Dental Beauty also uses cookies to provide visitors a personalised experience on our Web site. Cookies are pieces of information that a Web site transfers to the memory or hard drive of a visitor’s computer for record-keeping purposes. White Dental Beauty uses cookies to allow access without re-entering the visitor’s User ID, to make improvements, and to better tailor its Web site to its visitors’ needs. White Dental Beauty also uses this information to verify that visitors meet the criteria required to process their requests.

Most browsers used by visitors have options that allow the visitor to control whether the browser will accept cookies, reject cookies, or notify the visitor each time a cookie is sent, but setting a browser to reject cookies will prevent access to our Web site. In addition, you can delete your White Dental Beauty cookies from your browser program at any time.


White Dental Beauty takes commercially reasonable precautions to keep all information obtained from our online visitors secure against unauthorised access and use and White Dental Beauty periodically reviews its security measures. Although there is no way that any Web site can absolutely guarantee the security of your personal data, White Dental Beauty is committed to employing reasonable security measures and to regularly reviewing its security practices. As noted in the Terms and Conditions, however, you are responsible for keeping your login information and passwords confidential. White Dental Beauty uses VeriSign for its Web sites’ security certificates. Please be aware that these protection tools do not protect information that is not collected through White Dental Beauty Web site, such as information provided by e-mail.

About SSL Certificates

Transfer of your personal data

Please note that in proceeding to the purchase order, your personal data will be transferred to Optident’s parent company in the United States, Henry Schein, Inc. A data transfer agreement based on an EU model contract has been entered into by Optident and Henry Schein, Inc for providing adequate protection for transfers of personal data to the United States.

Making changes to your personal data

You can access and edit any of the personal data that you have provided by logging into the Web site and updating your preferences or by contacting Optident.

Links to other web sites

Optident’s Web site contains links to other Web sites. These Web sites are not covered by this Privacy Statement, and Optident is not responsible for the privacy practices or the content of these other Web sites.

Changes to the Privacy Statement

By using the Web site you consent to our collection and processing of your personal data as described in this Privacy Statement. Optident reserves the right to modify this Privacy Statement and related business practices at any time by posting updated text on its Web site. Please check this page periodically for updates.

Thank you for visiting the Web site, and for taking the time to read this Privacy Statement.
Last Updated: February 21, 2020